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Press Releases
Latest Press Release:
PR#015 New Business Development Book -- Million Dollar Networking: The Sure Way to Find, Grow and Keep Your Business
PR#014 Founding Fathers: Networking Superstars
PR#013 A Cap, a Gown, and a Job Downtown
PR#012 Valentines Day at the Office
PR#011 Avoiding Holday Office Party Overload
PR#010 Networking For Business Travelers: How To Turn Waiting Time Into New Business
PR#009 "People Hopping" Top Worst Experiences While Making New Business Connections
PR#008 Research Reveals Interpersonal Skills More Important Than Technical Skills For Career Success
PR#007 Survey Reveals How To Avoid Becoming A "Predator" Networker
PR#006 What Do Employees Want To Be Free from At Work?
PR#005 Do Employees See Their Workplace As A "Soap Opera" Or As A "Survivor Show"?
PR#004 Employees Reveal How Companies Value Them
PR#003 The Importance of Thank You Notes
PR#002 New Research Reveals Most Effective Techniques To Attract New Customers
PR#001 Finding Work In Movie Lines, A Dentist's Office, And Outside The Ladies' Room
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Articles Available for Reprint
Samples of Articles Available:
#002 Eight Essential Communications Skills
#003 Build Your Business Through Smart Networking
#011 Customer Service - From The Inside Out
Find a complete listing of articles available in the Article Archives
(complimentary articles by Andrea Nierenberg that can be used without cost)
Original articles are available upon request.
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Schedule an Interview
Andrea Nierenberg is available for interviews.
To schedule an interview with Andrea, please contact her media relations director Tom Ciesielka at 312-422-1333 or tc@tcpr.net
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Photos of Andrea
Current photos for use with printed articles, interviews and speaking engagements. Click to access photo, then right click on photo and select save as:
Low-Resolution Head Shot (14K)
Low-Resolution Standing Shot (12K)
Low-Resolution Standing Head & Upper Body Shot (16K)
Low-Resolution Hand on Chin Shot (14K)
Low-Resolution Blue Jacket Smiling (19K)
Low-Resolution Blue Jacket Shoulders Turned (17K)
Medium-Resolution Head Shot (68K)
Medium-Resolution Standing Head & Upper Body Shot (67K)
Medium-Resolution Hand on Chin Shot (59K)
Medium-Resolution Blue Jacket Smiling (72K)
Medium-Resolution Blue Jacket Shoulders Turned (63K)
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Video Resources
Click links below to watch a promotional demotape for Andrea’s speaking
engagements or to watch a television interview with Andrea on PBS.
Available for download in RealPlayer or Windows Media Player files.
(Separate viewing window will open.)
• Andrea Nierenberg – The Tools To Network
(Promotional Video)
Learn more about The Nierenberg Group in this promotional video.
• Andrea Nierenberg on Nonstop Networking
(Television Interview)
Watch Andrea’s interview featured on PBS's The Employment Channel.
Don’t have the proper video player on your system?
Use these links to download either of these free players:
 
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Print Media Excerpts
Successful Meetings
Networking Know-How
April 2000
Is "network" a dirty word to you? If so, it needn't be. "Too often, people network solely for personal gain," observes Andrea Nierenberg of The Nierenberg Group, a New York City based business consultancy. "But if we can learn to make it a win-win situation, it's that much more pleasant - and powerful."
The Wall Street Journal
The Jungle / Focus on Recruitment, Pay and Getting Ahead
May 29, 2001
Success Story
Friends call Andrea Nierenberg "the queen of networking."
For good reason. The independent business consultant and founder of New York-based Nierenberg Group, Inc., says she writes three notes a day to one client, one friend and one prospect. She maintains a database of 3,000 contacts, mailing each the Nierenberg Report, a quarterly newsletter about presentation and management skills. She attaches a personal note to all 3,000 copies.
Ultimately, it isn't how many people you know that counts, but how many you have helped and know you well enough to recommend you. With such networking, opportunity can knock almost anywhere...
Chicago Tribune
Social skills get you through the open door
July 31, 2002
"Smart is your ticket in," says Andrea Nierenberg, principal of the Nierenberg Group, in New York, a training and development group. "But smart (alone) doesn't get you promoted. You're judged on how you interact and connect."
The New York Times
Networking and Social Graces Aren't Incompatible
March 17, 2002
While attending a wedding reception last December in Great Neck, N.Y., Andrea Nierenberg, a corporate trainer from Manhattan, thought it was a little odd when the guest seated across from her began passing out business cards. At first, she went along with it, thinking that he was just outgoing.
But she was taken aback when this guest, a stockbroker, began asking everyone at the table about their investments, jotting down notes, then boasting that he could provide them with better returns. The next day he called her and some of the other guests; not only did he want to set up appointments, but he also asked for phone numbers of other people who might want his advice, she said.
"We were all aghast because this had been a social event and this man had been so pushy," Ms. Nierenberg, 46, said. "Networking is all about establishing relationships and building trust, but he started working on us before we even got to the soup."
SmartMoney
Networking No-No's
December 2002
Are your schmoozing tactics turning people off? Employee-development consultant Andrea Nierenberg, with help from her students at New York University's management institute, surveyed 900 professionals, asking them to describe the worst things people do while networking. She got an earful. In her new book, Nonstop Networking: How to Improve Your Life, Luck and Career, she discusses the behaviors that do more harm than good and explains the right way to cultivate contacts.
SmartMoney: What were the biggest gripes you heard about networkers?
Nierenberg: The top complaint was about people who act like they're trying to sell you something. They pounce on you and tell you all about themselves and don't give a damn about you. Another complaint is about people who lose interest if they don't think you can help them-the people who figure they need to network only when they need a job or need business. Getting too personal is also a problem. Don't share your life story. It puts people in an awkward position.
The Toronto Sun
Are you in the career matrix?
June 4, 2003
We've all heard the saying, "It's not what you know, but whom you know." And when it comes to finding a job doesn't that always seem to be the case? How many of us have applied to "help wanted" ads, sending out resume after resume, never to hear from the elusive employer and wondering if some insider snatched up the job before your cover letter hit the desk of the HR person...
In her book Nonstop Networking: How to Improve Your Life, Luck and Career, Andrea Nierenberg, a self-marketing expert and owner of the Nierenberg Group, a management consulting company in the U.S., explains how networking can help anyone either find a job or advance in an existing career.
Entrepreneur
Meet Markets
February 2000
You know your new company needs customers, but where do you find them? A national survey of sales professionals found the most valuable place to look for new customers was business-related functions, closely followed by social events at trade shows and civic or public service events.
The survey was conducted by The Nierenberg Group, a business relationship management consulting firm in New York City, in conjunction with New York University's Management Institute. The firm's founder, Andrea Nierenberg, defines a business-related function as any business event where members of your target market are likely to be. Social events at trade shows include such opportunities for interaction with prospective customers at breakfasts, luncheons and other mixer-type events. Civic or public service events include those sponsored by chambers of commerce, service clubs such as Rotary or Kiwanis, and other community organizations.
Presentations
Props help bring content into the visual realm
By Andrea Nierenberg
April 2002
What do a judge's gavel, a clown's attire and everything a magician puts up his sleeve have in common? They are props designed to gain and keep your attention. Prop is a short word for the theatrical term property. In the business world, they're often referred to as visual aids, and before PowerPoint they were all most presenters had to work with in speaking situations.
More multimedia options than ever are available now, but the power of the prop should not be forgotten. By using a prop to engage the audience members' senses of sight, sound and touch, you can grab and keep their attention throughout your presentation.
Selling Power
Sales to Remember
March 2001
Andrea Nierenberg was getting frustrated. For three years, the independent business consultant and founder of The Nierenberg Group in New York had been knocking on doors at a conservative securities business, and for three years she had been turned away. No one would return her calls; no one would set aside a few moments to speak with her or listen to her proposals.
But Nierenberg found a back door. A firm believer in networking and making herself highly visible, Nierenberg stays active and involved with business groups, often volunteering as a speaker. Her break came following one such speech to an organization of women in finance. One of the attendees approached Nierenberg to suggest that she meet with her company - amazingly, the same securities company Nierenberg had been pursuing for the past three years. The attendee said she was impressed with Nierenberg's message and would set up a meeting with the woman whom Nierenberg had been trying to contact for so long.
Knowing this would be her one chance to get a toe in the door, Nierenberg researched exhaustively. She read, asked questions and learned everything she could about the company. She made sure she knew her facts cold and that she had intelligent and engaging questions. That preparation made all the difference. "When I went to meet with the woman, I could tell that she didn't want to be meeting with me," Nierenberg recalls. "But I'd done a lot of homework and so the 20 minutes she was going to give me turned into two hours. At the end, she said to call her every quarter to stay in touch, and I figured that was that," says Nierenberg. "I sent a thank-you note. Then someone told me she had been promoted, so I sent a card to say congratulations." Then to Nierenberg's surprise, "When I called after three months, she said she was just about to call me with a project."
Nierenberg has since done about 30 projects for this company, all through internal referrals from one department to another and all largely due to her persistence at keeping a high profile and staying in touch. "The key thing is to keep in mind who brought you in," stresses Nierenberg. Now she's friends with this woman, who has become one of Nierenberg's biggest champions. Had Nierenberg not done her homework for that first presentation, or not stayed visible afterwards, she'd probably still be knocking on an unanswered door.
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